### Elements of style of a compelling argument

Source: [LinkedIn post](https://www.linkedin.com/posts/activity-6930631319752241152-PpU7?utm_source=linkedin_share&utm_medium=ios_app)
**Summary:** 
1.  Framing - present a particular perspective to steer the audience to a desired conclusion
2.  Social proof - leverage the shared opinion of others to convince key stakeholders
3.  Goal seek - Redefine your initiative in terms of a decision maker’s own goals
4.  Inception - make another believe the idea was her own
5.  Citation - share data, A/B test results, voice of customer to support your argument
6.  Narration - recast your argument as an engaging story