Uber - design ride sharing app for senior citizens
Clarify - 
- Uber in-app experience, 
- US market, 
- Ride sharing

Product - Uber is a two sided marketplace to connect riders with drivers, focused on senior citizens experience for ride sharing with other regular Uber riders  

Goal - Initial adoption and engagement for a seamless ride share experience for senior citizens

Users - 
Riders
- Senior citizens >>> P1
- Other riders sharing the ride
    - Casual
    - Moderate
    - Heavy
- Caregiver, family member assisting the SC

Drivers
Affiliates, partners, sponsored brands
Platform moderators, customer support
Emergency care and healthcare members

Journey - 
Pre-ride booking
Ride experience
Post-ride experience, review

Pain points 
- How to get caregivers to book on my behalf
- Getting drivers and riders aware of SC needs >>> P1 because of highest reach and most impact to goal
- How do I ensure my health is okay during the ride
- How do I get emergency help when needed

Solution 
1. Health data - vitals tracking and sharing >>> P1
2. Camera feed 
3. AI agent on call for engagement and support

Metrics
NSM - # of completed ride shares where health data was shared with others per weekly active SC user