##### SWOT analysis - Jun 2024
- [[MarketLineIC_HP Inc._Profile_140624.pdf]]
- R&D is 3% of revenue, how does it compare with industry? 
- Go to market is via multiple channels
	- Retail: Consumer and small business
	- Resellers: Sell to targeted customers and its distribution partners
	- System integrators and other business intermediaries: provide several services, including systems integration work and as-a-service solutions
- Global presence
- Partnerships to reduce manufacturing costs, increase recycling. Regulatory focus on recycling, circular economy to reduce environmental impact
- Printing segment competitors: Canon, Lexmark, Xerox, Seiko Epson, and Brother Industries
- In the Printing segment, the company has been impacted by the growth in mobility, demand challenges in consumer and commercial markets, and a competitive pricing environment. Also, the rise of 3D printing forces the company to adapt and change accordingly. To address these challenges the company has to improve its go-to-market execution, which includes improving on channel execution and continued effort to pursue new product innovation. Further, the company must align its product releases with market demand and industry trends.
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