Define goals and success metrics for Meta Workchat feature - similar to slack but for Meta 

Product - Meta workchat - chat app for work 
Clarify - text or audio or video? 
Clarify - US market? 
Clarify - Mobile app or web browser
Motivation - Feature is used for workplace communications in direct competition with Slack 

Key users - 
Organizations
- Large enterprises
- SMB
Individuals 
- Working prof
- Non-working 
	- Seniors, retired 
	- Minors, students 
Platform mods
Advertizers 

Goals - Achieve initial PMF by focusing on adoption and engagement for Meta Workchat 

Journey & success metrics - 
Awareness 
	New users seeing Workchat prompt or notification per week
Join and onboard 
	New users completing 80% of onboarding tasks
Engage 
	NSM >> Meaningful conversations (back and forth 3 times in a conversation) per WAU
	Eng time within chats 
	% users making 80%+ feature discovery within chat per device type
Re-engage 
	D7, D30 retention
Monetize 
	% of WA users subscribing to paid tiers
	% of WA users linking Meta profile with work-email

Platform moderation 
	Performance
		Latency and error rate in chat opens
	Health
		# of reported users and chats per week
		# of users getting blocked per week