Define success and goals for Horizon World. 
As Meta PM. 

# Intro
### Product description 
Platform where users can engage with UGC immersive content and have social interaction, engagement with brands, gaming, creation experiences.
Accessed by VR headset, mobile app, web access 

### Goal
Drive engagement and adoption of Horizon platform among broader Meta users

# Journey - Success metrics 

### Viewer
Sign up on Horizon
	New user sign ups per week
Discover 
	New users per week seeing Horizon content
	Avg no. of clicks to enter first world to spend 15+ min
Activate, engage in first world
	# of users spending 15+min in first world
	Median eng time in first world
Re-engage in more worlds
	D7 D30 retention of viewers 
	# of worlds visited for 15+ min per WAU
	% of WAU having meaningful engagement (measured by 15+ min engagement in a world + having either social interaction, positive interaction with environment, creating something)
	Churn rate
Monetize 
	$ spent per eng hour per WAU
	

### Creator
Sign up
	New creator sign ups per month
Onboard and learn 
	New creators completing onboarding steps, learning task completions
Create first world
	Avg clicks to create new world
	New creators who have explored 75% of core features 
Publish on Horizon platform
	Time to publish per new world
	# of new worlds published per weekly active creator
Re-engage to track metrics, dashboard
	% of weekly active creators visiting dashboard metrics
	Avg unique visitors per world per day spending 15+ min
Monetize
	$ earned per hour of engagement
	$ earned per world per day

### Platform 
Moderation
	# of reported interactions 
	# of reports resulting into viewer/creator/world bans
Performance
	Avg Latency/session
	Buffer rate or data packet loss rate
	A/V sync lag