Goals and success metrics
Meta Mission - Build technology for human connection 
Events vision - Provide platform to plan and execute events of various types that bring people together

Goal - Increase engagement and retention of FB Events

Metrics - along with Journey steps
Discovery
- Searches per category
- Event views per WAU
Interest
- % of events clicked with 'Interested' or 'Add to Calendar'
- No of event invites shared/WAU
Engage on the invite
- Avg % of invite responses (either accept or reject)
- Avg no. of attendees per invite
- NSM - No of WAU users who've accepted/marked as 'attending' 1+ invites in last 30 days
Execute event
- Proxy by no. of WAU sharing media from the event location in the event timeline (+/- 1 hour)
Post-event experience
- Composite score of media share, reactions, comments, re-shares of the event per event