Recall that in product there are always [four risks](https://svpg.com/four-big-risks/):
- _Value_ risk (will people buy it, or choose to use it?)
- _Usability_ risk (can users figure out how to use it?)
- _Feasibility_ risk (can we build it with the time, skills, and technology we have?)
- _Business Viability_ risk (will this solution work for the various dimensions of our business?)