lLaura - 7/28/2025

As Meta PM, define success for AI pin
-
AI pin, a new product that Meta is considering building - it has all key sensors including camera, GPS, microphone, gyro and acts as a personal assistant 
2"x2" in size, pinned on chest

Motivation - 
- Tool to capture experiences real-time
- Increased engagement online/social media 
- Goes beyond on-screen experiences into real life
- Easier hands-free approach 
- Easier to identify for others
- Increased rev streams 


Mission - Create a helpful assistant that enables seamless capture of real-life moments and brings information seamlessly from Meta and internet. 

Goals - 
Short term - Capture early adoption attention, and uncover key use cases to drive longer term retention.  
Long term - Increase engagement on AI pin / platform + bring advanced services to drive monetization. 

NSM - % users with X+ min of feature usage for top 5 features

Users - 
Early adopters 

Journey - 
Discover > Evaluate > Purchase > Receive > Onboarding exp > Use / re-engage 

Discover 
    # of unique users visiting landing page 

Evaluate 
    Avg time spent on website 

Purchase 
    # of purchases / week 
    Drop-offs

Onboarding 
    # of device activations 
    % completion of features in first 24 hours for new users 

First use / activation 
    Time taken to successfully use top 5 features 
    

Re-engage
    # of unique users using core features daily
    Avg time usage per day 
    Churn rate after initial use
    % users with X+ min of feature usage for top 5 features
    % of successful voice queries

Guardrail - eng time on other meta for AI pin users, 

Quality - satisfaction, trust 
NPS, sentiment analysis, returns, avg usage

Performance - 
Latency, availability, quality of response (voice) 



Product in market for a year: 
Last quarter
X vol drop (15%) in RayBan Meta sales, X vol increase in AI pin volume

User behavior change because of new product launch. 
1. User LTV compare, ARPU compare, value compare 
2. Identify cohorts for each product
3. Explore bundling option to drive sales for both 
4. Positioning updates /Feature separation - AI pin vs RayBan
