Customer feedback mechanisms
- UX research
- Usability research    
- Telemetry
- User flow analysis
- Focus groups and interviews with top customers

The three levels of customer research
**Macro**
	Market segment, size, trends - IDC
**Meso**
	User vs Buyer persona
	User job descriptions, where they spend time researching about the product
	Online user communities
	Competitors
**Micro**
	Customer interviews
	Surveys
	Industry conferences