Core PC growth in stable markets
- Product: 
	- PCs enabled with NPUs. Explore low-cost NPU use cases to invest in to penetrate emerging markets faster.
	- Gaming: Optimize product perf by collaborating with major gaming companies
- Pricing: Flexible payment options, solution selling to increase average order value, dynamic pricing on self-serve motions
- Placement: Growing share of D2C to lower cost of sales, optimizing channel incentives to push for solution/bundle sales
- Promotion: Use generative AI and supervised AI algorithms to nudge users to purchase (Dell doesn't do it, HP, Lenovo do it to some extent already)

PC ecosystem growth
- Peripheries, accessories and solution selling 
- Dock-undock seamlessly

Growth in Smaller/Newer markets
- Penetrate education segment with low-cost options
- Refurbished products using circular economy

Trends to capitalize:
- Hybrid state of work
- Increased availability of AI capabilities and AI chips
- Workplace surveillance - assessing quality of employee output - Can we invest in creating solutions that can assess employee usage and predict output? 
- Metaverse-style environment for increased collaboration - Can PCs come with no display and seamlessly connect with virtual glasses to display screens? 
[[MarketLineIC_HP Inc._Profile_140624.pdf]]

Key players in PC market: [[HP Inc]], Dell, Lenovo