Goals and success metrics for Netflix Podcasts 

Product - 
Allows Netflix users to listen in to podcasts about various Netflix IP created for streaming, and acts as a complementary business to streaming, allowing fans to connect better with celebrities and learn more about their popular Netflix TV shows

Motivation - 
- Complementary to core streaming biz
- Stickiness and increased customer loyalty
- Longer customer lifetime value
- Capture additional user attention when they're not watching streaming content (typically on TV or mobile apps)
- Increase engagement
- New revenue streams
- Compete with other platforms - like YouTube and Spotify

Goals - Drive PMF - adoption and engagement for N Podcasts 
- Create entertaining podcast experience for viewers to enjoy their favorite shows further by learning more about the production and team of actors and filming crew.

Metrics - 
Sign up on Netflix - N/a

Discover podcasts 
	# of new users seeing podcast in-app
	
Engage and activate on podcasts
	Avg podcast watch/listen time
	Clicks or time taken to start first podcast

Retention - re-engage
	D7/D30 WAU retention among podcast listeners
	# of podcasts completed per WAU
	# of WAU that are doing 80%+ podcast listen/watch for overall 60min+ per week >> NSM
	# of WAU
Monetization 
	Ad rev per user per podcast
	Ad rev per 1000 podcast listens (revenue per minute)
	Cost per mile for branded podcast content
Creator side health
	# of podcasts created per creator
	Avg # of 80%+ completed streams per creator per week
Platform health and quality 
	% podcasts with 4+ stars and X+ streams
	Latency
	Data loss rate
Broader Netflix impact
	% of podcast listeners returning to watch related Netflix IP
	Brand uplift
	Social mentions of N P odcasts

