Design a product for people on the farm

Meta ecosystem
Context - want to help people of farm with Meta experiences
Why we're building this? - We want to increase adoption and engagement 

Goal - Increase adoption and engagement on Meta apps for people on the farm 

WhatsApp as potential app platform to be leveraged
Users and segments - 
Farmer / owner of the farm facilities
Labor on the farm equipments >> P1 for reach and relevancy to goal
Storage staff
Logistics team
Admin staff, white collar employees - finance, billing
Platform users 
    Moderators
    Advertizers

Journey / pain points 
Get ready at home
Travel to farm location
Get task assigned
Perform task 
Rest/eat during break time
Finish task and log work
Travel back home

Pains 
- save time and money taking public transportation
- keep myself safe and healthy
- keep up with tools knowledge >>> P1 based on reach and impact to goal 
- track my quota and progress

Solutions 
- AI assist for new tools usage >> P1 based on impact vs relatively low effort
- Training content filter on WhatsApp / Reels
- Gamified experience on learning tracks 

NSM - # of query sessions on tool usage topics having 5min+ session time per weekly active user






 