### Outcomes vs OKRs
**OKR** is comprised of an objective and key results.
- **Objective** is a qualitative statement that should inspire you and/or your team.
	- Subjective
	- Inspirational and visionary
- **Key results** are quantitative measures that might indicate you’ve reached that objective.
	- Measurable and quantifiable. 

**Outcome** is the result of some actions. 
- Outcomes focus on value creation. 
- Outcome comprises of Objective and Key Results (OKRs)
	- Business outcomes measure the health of the business. 
	- Product outcomes measure a change in customer behavior. Product teams don’t typically have direct influence over business metrics like increasing revenue, but can influence product outcomes that eventually affect business metrics. 