##### Aakash Gupta post
- Product Roadmap - creation, [[Product Strategy|Product Vision]], strategy, [[Communication]]
- Product Requirements - detailed, [[Tech - Old|technology]], prioritized
- Customer Use Cases - documented, detailed, specific
- Proper Product Positioning - internal and external 
- Business Plans and Proposals
- [[Product Discovery]]
	- Market Research & Analysis 
	- Competitive Research & Analysis 
- Pricing & Licensing Analysis and Recommendations
- P&L Ownership
- Product Distribution Strategy 
- Holistic Product Portfolio Strategy
- Build, Buy, Partner - portfolio recommendations
- Persona Development - User and Buyer 
- PO, Engg, Design, Arch coordination - consistent 
- Customer Engagement - consistent, daily 
- Revenue tracking - MSRP, ASPs, Discounts, Trials, Conversions, Bundles, Promos, Upsells,  Cross-sells, etc
- Product License usage tracking 
- Product Feature Usage tracking (think Pendo, WalkMe, Adobe) - [[DCQO Metrics]], [[Data Science]]
- Product Promotions and Campaigns
- Sales call assistance
- Customer visits 
- Content Development - White papers, presentations roadmaps, technical product guides, How to Tips and Tricks, customer responses, New Release Positioning and Messaging
- Sales Tools Creation - Sizing and Performance guides, ROI calculators, detailed product presentations in each product category
- Channel and Alliance Development 
- Customer Retention Programs 
- Competitive takeout programs 
- Trade Shows, Speaking Events, Webinars, Major Events 
- Analyst Relations - frequent communication & updates
- EOL strategy and communication - content / policy
- 3rd party dependency management & alignment 
- Product KPI Dashboards - Data driven decision making 
- Win/Loss Analysis 
- Cross-functional ownership

##### What matters in product management 
What actually matters in product management:

|                                                           |
| --------------------------------------------------------- |
| • Problem-solving commitments over feature delivery dates |
| • Merit over politics                                     |
| • Quality over speed                                      |
| • Results over process                                    |
| • Learning over blaming                                   |
| • Impact over busyness                                    |
| • Outcomes over orders                                    |
| • Clarity over complexity                                 |
| • Problems over features                                  |
| • Relevance over volume                                   |
| • Solutions over problems                                 |
| • Innovation over tradition                               |
| • Planning over estimations                               |
| • Prioritization over instincts                           |
| • Functionality over perfection                           |
| • Key metrics over data overload                          |
| • Lean MVP over perfect product                           |
| • Sustainable energy over burnout                         |
| • Autonomy over micromanagement                           |
| • User experience over minor bug fixes                    |
| • User needs over stakeholder demands                     |
| • Best opportunities over strict roadmaps                 |
| • Iterative releases over hasty new features              |
| • Timely tech debt fixes over fixed capacities            |
| • True value stories over stakeholder requests            |
| • Single ambitious goal over multiple scattered goals     |
| • Sprint outcomes over project management reporting       |
| • Removing needless features over adding uncertain ones   |
|                                                           |

