Prompt: Design Netflix for kids as Netflix PM

Clarify:

- Geo - developed / US market  
    
- New feature within Netflix  
    
- Runway/budget - 6-12 months to prove PMF  
    
- All devices, primarily TV, can consider iPad/tablet as next  
    

Motivations:

- Added audience and attention  
    
- Added revenue channel,  
    
- Increased partnerships for kids-friendly content  
    
- Platform lock-in  
    
- Parental control over content, trust  
    
- Competition: YT Kids, DuoLingo and other kid-friendly apps, TikTok  
    

Mission: Create the most engaging and safe platform for kids to learn and have fun within Netflix platform.

Goal: Increase adoption & eng for NFK

- Short: 0-6m: Create value, bring early adopters, 20% in 6 months  
    
- Medium: 6-12m: Scale, mass market adoption, 40% of overall addresseable market  
    
- Long: 12m+: Subscription tier for no-ads, exclusive content via partnerships, Increase $/min watched to X amount (5 cents/min) for kids content  
    

Users/Ecosystem players:

Watchers

- Kids
    - 0-3  
        
    - 3-7, want fun + want to make their own choices >> P0  
        
    - 7-12  
        
- Teens/Adults  
    
- Guardians/Parents, Want trust and easy discovery  
    

Content providers

- Kid-friendly  
    
- Other content  
    

Platform

- Advertisers  
    
- Moderators  
    
- Studio partners  
    

Journey/Pain points - 3-5y kid

Sign up - n/a

Onboard - n/a

Discover content

- How to find interesting content as a parent  
    

Decide

- How to quickly decide  
    
- How to give thoughtful choices to kids >> P0  
    

Watch / Re-watch

- How to watch with minimal distraction  
    
- Maximize fun and learning  
    

Solutions -

- Polls (multiple kids)  
    
- AI-generated summaries or audio-visual explanations >> Future  
    
- Gamified experiences (use currency, storyline) >> P0  
    

MVP: Create currency, gain currency by watching content, use currency in selecting next content, leaderboards in the city, parental dashboard

Future: AI-based learning agent who guides kids to learn as per the topics selected by parents

Success metrics:

NSM: WAU child profiles who watch NFK content for more than 1 hour per week and continue to use currency

Supporting: Eng time, retention DAU/WAU, errors in streaming/payments

Guardrails: Adult eng time, $ earned per min watch time