Clarify - Within Meta - 
Facebook, Insta, WhatsApp - 

Leverage marketplace, events, groups capabilities within Facebook. 

Goal - initial adoption and engagement for PMF for product that helps users buy homes on Meta platform

User segments 
Buyer 
Seller >> P1 since it's about initial PMF, we need to show supply and inventory 
Real Estate Agents
Insurance providers 
Mortgage providers
Platform moderators 
Advertisers

Seller/seller agent journey and PP 
Onboard >>
	Learn how to use FB portal
List home for sale >> P1
	Upload data
	Show relevant and insightful data 
Schedule visits >> 
	Plan calendar and lead follow ups 
Receive offers 
Finalize offer
Transfer of asset ownership

Solutions 
1. Quest VR to scan home layout
2. AI assist with photo upload for each room to generate page >> P0
	1. Personalized page views depending on viewer context >> P1
3. Templates 

Metrics 
NSM - # of weekly active sellers who receive 1+ offers on home listings generated by AI assist photo uploads per month

Supporting
	# of weekly active sellers 
	Avg views per listing 
	Eng time per listing per viewer
	Platform quality and performance
		# of reported listings as fake or inaccurate
		Page load times, error rates during upload, page creations