##### FB live Product
streams live videos where creators can engage with viewers and engage with them real time to discuss a topic or share their perspective, create art
##### Goal
Drive Facebook engagement and community feeling by bringing viewers and content creators closer in live-streaming video format 
##### Metrics

User journey for viewers of FB Live
Sign up - N/A as we will assume user is already signed up on FB
Discover FB Live 
- New users coming to FB Live from Live Previews
- % of users who saw "Live" and tapped "Join" >>>
Engage and activate
- No. of WAU Users joining a live session for more than 1min
- Median watch time (excluding extremes) 
- Avg comment, reaction count per Live viewers
Retention - re-engage with FB live
- D7, D30 viewer retention of Live
- **WAU re-joining 1+ live sessions in next 30 days >> NSM**
- % of users subscribing to creator post-Live session
Satisfaction 
- Overall sentiment in reaction and comments for live
- CSAT on FB Live
Monetization 
- Uplift in ads rev per user for FB Live users compared to avg rev per user
Platform aspects
	Moderation
		- Count of reported FB Live sessions per week
		- Delta between avg sentiment score on FB Live comments vs overall on FB
	Performance 
		- Error rate in joining sessions
		- Latency
		- A/V sync gap
