Mock interview - Ram - 7/20/2025

Product Sense - 
Meta horizon - Creator success PM 
How would you help creators improve monetization on Meta Horizon? 

VR headset, mobile app
Horizon has - games, apps, worlds 
Focus on worlds, US market 
Attract creators to create on Horizon instead of on competition. 

Goal - Help creators improve monetization on Meta Horizon (worlds).

Users - 
Creators 
    Individual >> 
        Pro - serious commitment >> P1 
        Casual 
    Orgs 
        Gaming 
        Learning/Education
        Other (e.g., religious) 
Viewers 
    Pre-teens
    Teens
    Parents, guardians 
    Other adults 
Advertizers 

Platform moderators 

Journey / Pain points - Pro - Individual - Creator
Sign up - 
Onboarding - 
Explore creation tools, dashboard features - 
- Need to learn about monetization techniques
Create first world - 
- Need to know where I can monetize, how to try with different monetization options >> P1
- Need to iterate on pricing/currency value
Publish and generate demand - 
- Need to check if users are engaging 
Re-engage, track metrics, progress on to create new world elements - 
- Need to check if users are purchasing
- Need to check if users are getting stuck somewhere

Solution - 
1. Journey analyzer - >> P1 
2. AI assist on given world experience - prompt based 
3. Templates - 

Metrics 
NSM - $ purchased per eng hour for monetization suggested by Journey Analyzer
Guardrail metrics - eng. time, drop offs, payment errors 













